https://www.organicmovement.ie/about daily 0.75 2022-03-04 https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/b77c1a28-0673-4e4c-ab54-e9160c6fca46/Sunlit%2BDune%2BGrass%2BPortrait.png https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/1105e8fd-8fd2-4f95-a285-aa8c458aa8e3/Emylou+Hurley%2C+Founder+of+Organic+Movement About - Where did it all begin? Organic Movement is a carefully curated collection of organic cotton and sustainably made yoga wear. In 2018 I travelled to India where I discovered my love of yoga. Once I returned home to Ireland, I watched ‘The True Cost Movie’, a Netflix documentary exposing the fashion and garment industry. The movie questions our approach to buying and consumerism, shows the difficulties and hardship endured by garment makers, factory workers, and cotton farmers, as well as asks us to consider who really pays the price of our clothing choices. To say I shed a few tears when watching The True Cost Movie would be an understatement. Maybe it was [as cliché as it sounds] because I had just returned home from a three month life changing travelling experience. People say India opens your heart, and it certainly did for me. Although I had always been aware of the unethical supply chain and lack of sustainability in [most of] the retail industry, my curiosity and compassion grew instantly. Having witnessed a tiny percentage of what people go through daily in India, I literally became a conscious consumer overnight. Who made my clothes? Were they treated fairly? What effects environmentally is this having? Do I really need this? I continued practicing yoga, my new found love. I didn’t want to wear synthetic clothing anymore. I educated myself on the negative impacts of polyester. I searched for organic and natural products that were made fairly and ethically. It proved more difficult to find than I expected. This led me on the path of wanting to make sustainable yoga wear more accessible for people to buy. And so Organic Movement was born! I hand select beautifully designed yoga wear that is ethically and sustainably produced in Bali and Europe. You can find OM at markets and events throughout Ireland as well as online. Sign up to our newsletter below to be sure not to miss anything! https://www.organicmovement.ie/size-guide daily 0.75 2020-01-05 https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/e60402c4-3f7c-45d5-96ed-133fe2c48e93/Screenshot+2026-10-23+at+11.17.25.png https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/7764621b-743c-4ec0-8aa4-37a8143c49eb/Screenshot+2026-10-23+at+11.23.05.png https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/eabd01a5-2bc0-4230-98a6-19f23996cab0/Screenshot+2026-10-23+at+11.25.51.png https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/4bdfd63a-b3d3-4b58-a041-73aa33a3ef56/Leggings+sketch https://www.organicmovement.ie/caring-for-me daily 0.75 2021-04-12 https://www.organicmovement.ie/shipping-returns daily 0.75 2021-04-22 https://www.organicmovement.ie/masi daily 0.75 2020-09-07 https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/1599501007829-1HQ5QMQBJGEZH712IZLP/Emylou+Hurley_Organic+Movement_End+DP+Tote MASI TOTE - THE MASI TOTE At the beginning of June 2020, I decided to make a Tote bag with the message ‘End Direct Provision’ printed on it. All of the proceeds from the sales of the totes went to MASI. MASI is the collective Movement of Asylum Seekers in Ireland, a platform for asylum seekers to join together in unity. The idea behind the tote bag was to help take the conversation of Direct Provision offline and bring it into our society, as many people are unaware of the Direct Provision system in Ireland. It has been in place since 2010. Adults are given €38.80 a week, made reside in shared rooms often with strangers. They are not allowed to work and can sometimes be stuck in this situation for upto 7yrs. These people have already endured a lot of pain & suffering having fled from their countries. I wanted to do something to show my support to MASI and to help people to make a statement that this is not an acceptable way to treat people. In the 3 months of the launch of the bag there have been 179 bags sold. Minus production costs, there has been €2079 raised and donated to MASI! THANK YOU for your support! If you would like to learn more about Direct Provision, I would recommend this podcast by Modern Problem You can also visit MASI and Irish Refugee Council websites (linked below). Masi & Irish Refugee Council We are taking a break from the totes for awhile. If you would like to be involved and take over the project please feel free to get in touch. Thank you, big love Emylou x https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/1599501007829-1HQ5QMQBJGEZH712IZLP/Emylou+Hurley_Organic+Movement_End+DP+Tote MASI TOTE - THE MASI TOTE At the beginning of June 2020, I decided to make a Tote bag with the message ‘End Direct Provision’ printed on it. All of the proceeds from the sales of the totes went to MASI. MASI is the collective Movement of Asylum Seekers in Ireland, a platform for asylum seekers to join together in unity. The idea behind the tote bag was to help take the conversation of Direct Provision offline and bring it into our society, as many people are unaware of the Direct Provision system in Ireland. It has been in place since 2010. Adults are given €38.80 a week, made reside in shared rooms often with strangers. They are not allowed to work and can sometimes be stuck in this situation for upto 7yrs. These people have already endured a lot of pain & suffering having fled from their countries. I wanted to do something to show my support to MASI and to help people to make a statement that this is not an acceptable way to treat people. In the 3 months of the launch of the bag there have been 179 bags sold. Minus production costs, there has been €2079 raised and donated to MASI! THANK YOU for your support! If you would like to learn more about Direct Provision, I would recommend this podcast by Modern Problem You can also visit MASI and Irish Refugee Council websites (linked below). Masi & Irish Refugee Council We are taking a break from the totes for awhile. If you would like to be involved and take over the project please feel free to get in touch. 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https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/1634145661703-868NWAQQJ0HPTOJOXRV5/Organic+Movement_Ochre+Shorts_Black+Bra_Camillie.jpg Lookbook Woman sitting on the floor in a black crop top and brown shorts https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/1605815313686-ZILM4WX4QRXCEFMICFRX/Sea+Blue+Leggings_Organic+Movement.jpg Lookbook Woman in a brown jacket standing in a sunlit grove of trees and tall grass https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/1634145862798-UGQ2A8UDE58H0ERK5V6J/Organic+Movement_White+Chevron+Leggings+%26+Crop+Top_Camille_3.jpg Lookbook Smiling woman in patterned athletic wear sitting on a floor against a plain wall https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/1575160139578-SHU7EHWY52UA6ZUGN04F/Web-OMClothing-0J4A0071.jpg Lookbook Close-up portrait of a woman with long brown hair wearing a black crop top against a beige background https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/1634145865357-LQ12Y2HD6DN6DF0PGQRD/Organic+Movement_White+Chevron+Tie+Back+Top+%26+Shorts_Victoria_2+copy.jpg Lookbook Woman with long brown hair wearing a gray-and-white chevron crop top and matching high-waisted pants, standing indoors. https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/1590508128759-M8CEQCOE118P8TBI3H96/Web-OMClothing-0J4A0493.jpg Lookbook Two women in black tops and leggings sitting barefoot on a beige floor, smiling and chatting. https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/1590507884555-HGY91ADY01OAYGTSOBUM/Web-OmClothing-0J4A0235.jpg Lookbook Woman practicing yoga with hands in reverse prayer pose, viewed from behind https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/1634146120331-FH4TNKID3UGEL95JPZEV/Web-OMClothing-0J4A0693.jpg Lookbook Portrait of a woman with long dark hair and bangs leaning against a white wall with her eyes closed https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/1605815302120-FC1VVCWG82UMKIEHL18D/White+Chevron+%26+Dusty+Pink+Long+Sleeve+Tee_Organic+Movement+2.jpg Lookbook Smiling person in a pink beanie hugging a large tree in a sunlit park https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/1634145663974-JZW7AU7U4WLHANJY3UXO/Organic+Movement_Burgundy_Workour+Bra+%26+Leggings_Victoria_4.jpg Lookbook Woman sitting cross-legged in a maroon yoga outfit against a plain wall https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/1634145662818-53Q9FH6SHH09RPMR7WPS/Organic+Movement_Sea+Blue+Shorts_Green+Tie+Back+Top_Camillie.jpg Lookbook Pregnant woman lying on her side with hands resting on her belly https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/1583432086946-NQEDPGX37RN32JKMNL84/Organic+Basic+Bra_Black+%26+Nude_Organic+cotton_2.jpg Lookbook Two women modeling black and white two-piece underwear against a textured concrete wall https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/1605815318867-A65FR3WE5H1YGAE5SU2A/TENCEL+Lite+Shorts+%E2%82%AC45_Tshirt+%E2%82%AC55+image+2.jpg Lookbook Close-up of a woman in a pink short-sleeve top and matching lounge shorts, lifting the hem against a white background https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/1634145864965-F3P4I1451P8IC1LQ84LW/Organic+Movement_White+Chevron+Shorts_Black+Bra_Victoria.jpg Lookbook Woman in a black sports bra and patterned leggings stretching with her arms raised overhead https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/1581934691933-CSA9QS29CWUBM18EL0TE/Web-OMClothing-0J4A0434.jpg Lookbook Close-up of a person wearing a gray cutout top and white patterned pants, seated on a tan surface. https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/1634146006313-5Z1V4MU0MUEN8SC6KOED/xx_Copy_IMG_1944+copy.jpg Lookbook Woman wearing a gray crop tank top and patterned pants standing against a plain wall https://www.organicmovement.ie/home daily 1.0 2026-10-29 https://www.organicmovement.ie/about-1 daily 0.75 2026-10-21 https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/1105e8fd-8fd2-4f95-a285-aa8c458aa8e3/Emylou+Hurley%2C+Founder+of+Organic+Movement About (Copy) - Where did it all begin? Organic Movement is a carefully curated collection of organic cotton and sustainably made yoga wear. In 2018 I travelled to India where I discovered my love of yoga. Once I returned home to Ireland, I watched ‘The True Cost Movie’, a Netflix documentary exposing the fashion and garment industry. The movie questions our approach to buying and consumerism, shows the difficulties and hardship endured by garment makers, factory workers, and cotton farmers, as well as asks us to consider who really pays the price of our clothing choices. To say I shed a few tears when watching The True Cost Movie would be an understatement. Maybe it was [as cliché as it sounds] because I had just returned home from a three month life changing travelling experience. People say India opens your heart, and it certainly did for me. Although I had always been aware of the unethical supply chain and lack of sustainability in [most of] the retail industry, my curiosity and compassion grew instantly. Having witnessed a tiny percentage of what people go through daily in India, I literally became a conscious consumer overnight. Who made my clothes? Were they treated fairly? What effects environmentally is this having? Do I really need this? I continued practicing yoga, my new found love. I didn’t want to wear synthetic clothing anymore. I educated myself on the negative impacts of polyester. I searched for organic and natural products that were made fairly and ethically. It proved more difficult to find than I expected. This led me on the path of wanting to make sustainable yoga wear more accessible for people to buy. And so Organic Movement was born! I hand select beautifully designed yoga wear that is ethically and sustainably produced in Bali and Europe. You can find OM at markets and events throughout Ireland as well as online. Sign up to our newsletter below to be sure not to miss anything! https://www.organicmovement.ie/the-process daily 0.75 2026-10-25 https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/1792612272620-DUIZSS3BEG6NIG1VA7ON/WhatsApp%2BImage%2B2026-10-21%2Bat%2B20.20.27%2B%25281%2529.jpg The Process Stacks of Organic Movement clothing labels and fabric tags on a wooden table, with one label held by hand. https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/1792612189955-U8PWDN0ETYY7A2HLAV87/WhatsApp%2BImage%2B2026-10-21%2Bat%2B20.20.27.jpg The Process Hand holding a dark pine cone over a bucket of black liquid, with more pine cones in a white bucket outdoors https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/1792612261961-GT71EDDJ76EW1A4LRH4U/WhatsApp%2BImage%2B2026-10-21%2Bat%2B20.27.50%2B%25282%2529.jpg The Process Woman cutting gray fabric on a worktable in a bright home sewing studio. https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/1792612366592-9623VJVF26XVWRVXRBUB/WhatsApp%2BImage%2B2026-10-21%2Bat%2B20.27.49%2B%25281%2529.jpg The Process Woman holding two stained fabric cloths, one gray and one beige, in a home laundry setting https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/c55105f7-315a-4440-b6ff-be308112288c/WhatsApp+Image+2026-10-21+at+20.20.32.jpeg The Process Stack of beige fabric garments with multiple clothing tags in sunlight https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/fddbc89b-7fd1-4af3-9f13-ec8387439f4a/WhatsApp+Image+2026-10-21+at+20.20.30+%281%29.jpeg The Process Cloth strainer clipped over a metal basin, filtering dark reddish liquid and food particles. https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/1792612254062-9MGGA4TWEKUVLNCQAAJB/WhatsApp%2BImage%2B2026-10-21%2Bat%2B20.27.50.jpg The Process Cream canvas tote bag labeled Organic Movement resting on a pastel crocheted blanket. https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/1792612204505-N0HZ9VGORWSX21AO1NUR/WhatsApp%2BImage%2B2026-10-21%2Bat%2B20.27.50%2B%25281%2529.jpg The Process Woman measuring gray fabric on a worktable in a sunlit room overlooking a wooded hillside https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/1792612236918-L71LCKLJOF0T0DREEO93/WhatsApp%2BImage%2B2026-10-21%2Bat%2B20.27.49.jpg The Process Close-up of a beige bamboo strip with a natural knot and grain texture, held against a white textured background. https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/550e4021-4592-4a8f-a666-caf4922e6041/WhatsApp+Image+2026-10-21+at+20.20.33.jpeg The Process Outdoor metal buckets with water, a cloth drying on a rack, and a small watering can on a wooden deck https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/4b8d92d2-f172-43e1-a26e-21edb3dc3615/WhatsApp+Image+2026-09-02+at+14.20.40.jpeg The Process Woman in white athletic top and leggings posing indoors with one arm raised https://images.squarespace-cdn.com/content/v1/5c9e0c657d0c9149c1994ca1/1792612247801-POP673F5720Q9WGGZFPD/WhatsApp%2BImage%2B2026-10-21%2Bat%2B20.27.51.jpg The Process Folded beige and white organic clothing with Organic Movement brand tags on a rustic wooden table https://www.organicmovement.ie/reserved daily 0.75 2022-01-27